“We have mountains of amazing research, but how do we leverage it for the most buzz?”
“Help! I committed to sit on a panel at Davos. Can you put together a briefing book?”
“Are you able to work directly with my team to develop a comprehensive PR plan?”
“I really need to build up my following on LinkedIn! Can you help with that?”
“Yikes! Can you write a 20-minute speech on our updated corporate strategy…by next week?”
“Can you write a company manifesto that brings emotion to some pretty dry stuff?”
“Can you write op-eds that really showcase our expertise?”
Yes!
As a former chief communications officer and now independent consultant, I bring deep experience and writing expertise to every area of corporate reputation and executive communications. I have spent my career as the go-to person, answering just about every kind of ask imaginable—from building a PR strategy to leveraging intellectual property to speechwriting to last-minute pep talks before a keynote speech.
So, if you have a challenge and you’re wondering “Can Aviva help with this?” …that’s easy, all you have to do is ask.
Services:
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Positioning + Messaging
Build differentiation on a competitive landscape. Develop talking points and all forms of corporate communications.
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PR + Comms Plans
Research and discovery interviews. Strategy development. Comprehensive plans that span a full range of communications.
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Speechwriting
Forms include keynotes, commencement addresses, conferences, roasts and toasts. Research, writing, revisions, as well as rehearsals.
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Articles + Op-Eds
Help develop thought leadership objectives and themes. Propose ideas, then research, write and place pieces.
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LinkedIn Strategy
Develop a presence by creating a strategy and plan. Propose article and video ideas, and write the articles and scripts.
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Chief Comms Officer
Senior talent on call for small PR teams. Mentoring sessions and help with real-time work.
About Aviva Ebstein:
I am an independent corporate communications professional working directly with non-profits and corporate clients of all sizes.
I began my career in the music and publishing businesses before finding my way to the advertising industry. In my years at the iconic agency Y&R, I worked directly with and advised nine consecutive CEOs through fast-paced years of dramatic change. Along with serving as Chief Communications Officer, I sat on the Executive Committee and was a member of the Global and North America Leadership teams.
As an independent consultant, I work collaboratively and approach each project with a fresh eye and creative solutions. Storytelling is always at the core of what I do, and I am adept at capturing an individual’s or company’s “voice.” I love building teams and empowering them, fostering consensus around change, helping navigate through challenges and solving corporate conundrums. In short, I just love what I do. And that is without question.